STACEY STALEY
Founder & CEO, BLUXOM
BLUXOM Founder Stacey Staley
I’m Stacey Staley, owner and founder of BLUXOM in San Diego, California. Together with my husband, Yura Prinko we run the BLUXOM beauty shop in San Diego and online. Combined, we have over 3 decades experience in the beauty industry and customer service. My career highlights include being named a top salon in Canada by several fashion and beauty magazines, winning multiple Canadian Hairdresser of the year awards, working for over a decade within the L’Oreal group and being a salon business coach.
It all started in Canada
My career in beauty started back in Canada in 1999 as a hairstylist. I opened my first business, a hair salon called Blonde in 2006 in Toronto and was the first salon in Canada specializing in blonde hair services. Very quickly I learned that the home care component was just as important as my services and my retail business was born! I loved sourcing the best hair products and soon clients asked me to source other goods for them too. Much to my surprise, I began enjoying this part of my business just as much as doing services.
The beginnings of the BLUXOM brand
For several years, I dreamt of developing my own brand of products and opening up multiple omni channel boutiques offering retail and services. The opportunity presented itself to start developing products when services were shut down during the pandemic. Yura and I started researching and playing around with product ideas and formulations in our small Toronto apartment. I also began working on a business plan for the concept stores and we made the move to California in 2021 and finally opened up our first location in 2024 with more locations on the way!
Inspired by my first business and my favorite hair color, blonde, I created the BLONDE VIBES candle for all the BLUX babes out there.
